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The intrinsic ability to understand space, typography and dynamism all play a part in ensuring that artworking a project includes that all important term; creative. https://images.squarespace-cdn.com/content/v1/5d1356d6b0677800012b7424/1580484242719-XCSH0HEUKAD6P4EQ9EM1/image-asset.jpeg Intro - In Print Game Over was a beautiful 176 page coffee table book on retro video games. Minimum resources required maximum imagination, often to the detriment of my own personal schedule. Wanting each page to personify the game or console it was disucussing, I would often have to recreate graphics and characters myself. https://images.squarespace-cdn.com/content/v1/5d1356d6b0677800012b7424/1580486296121-NGYUA2XZIU9CJEBJKXDV/GBBO2.jpg Intro https://images.squarespace-cdn.com/content/v1/5d1356d6b0677800012b7424/1610710752246-JHPU6JCVVL92KUS1FP9H/IMG_6476.jpg Intro In every case, a Styleguide has been the most important tool utilised to create compelling and visually commercial designs. 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